Logos • Colors • Typography
Design with Purpose
Branding is the foundation of any marketing campaign. How will your audience recognize you? How do you stand out from your competitors in the marketplace? Branding is all about who you are as a company and how you POP!
Color choices and fonts are the basis of any logo. They also set the tone of your company voice. Don’t know where to start? Not a problem. I am well versed in serif vs. san serif fonts, as well as CMYK, RGB, Hex Codes, and Pantone colors.
Let me help you create:
Brand Standards
Design with the integrity of your brand identity in mind.
Brand standards keep your visuals consistent. They help your customer identity your company advertisements among a sea of competing companies. They also set the tone of your company's voice. Remember: when you use a silly font, no one thinks you have a plan.
Finding a brand color is not as simple as picking out your favorite blue. How colors display varies from print to computer screen. When finding a brand color, it's important to find a color that has complimenting CMYK, RGB, and Hex Code values so that your company colors display consistently among a variety of platforms and materials.
It can be overwhelming to create a brand from scratch. But that's why I'm here! Let's get started creating your brand identity today!